
About Alex
About Alex
Financial Adviser in Dubai for Expats and International Clients
Financial Adviser in Dubai for Expats and International Clients
I'm Alex Norris, a Dubai-based financial adviser working with British expatriates, internationally mobile professionals, families and high-net-worth individuals.
I'm Alex Norris, a Dubai-based financial adviser working with British expatriates, internationally mobile professionals, families and high-net-worth individuals.
About Alex
Meet your wealth consultant.
Financial planning that connects the whole picture.
I'm the founder of AWN Financial Advisory and also work as a Financial Adviser with deVere Acuma.
My work focuses on bringing together the different parts of my clients' financial live from UK pensions and investments to retirement planning, family wealth and assets held across different countries.
For many of the people I advise, financial planning is also cross-border. They may live in the UAE while retaining pensions, investments or property in the UK, and may ultimately return to Britain or retire somewhere else entirely.
Alex Norris
Financial Adviser, deVere Acuma

About Alex
Meet your wealth consultant.
Financial planning that connects the whole picture.

"Managing your wealth is about more than just numbers. It is about realising your goals, securing your future, and creating a legacy."
Alex has worked in the UK's private investment sector since 2014, developing experience in private investments and advising high-net-worth individuals and families. He joined the deVere Group in 2023.
Alex Norris
Financial Adviser, deVere Acuma
About Alex
Meet your wealth consultant.
Financial planning that connects the whole picture.
I'm the founder of AWN Financial Advisory and also work as a Financial Adviser with deVere Acuma.
My work focuses on bringing together the different parts of my clients' financial live from UK pensions and investments to retirement planning, family wealth and assets held across different countries.
For many of the people I advise, financial planning is also cross-border. They may live in the UAE while retaining pensions, investments or property in the UK, and may ultimately return to Britain or retire somewhere else entirely.
Alex Norris
Financial Adviser, deVere Acuma

My Story
Financial planning has always been personal to me.
I started my career in the UK private investment sector in 2014. Since then, I have worked with individuals, families and high-net-worth clients at very different stages of their lives, from building investment portfolios to planning for retirement and protecting family wealth.
My own move from the UK to the UAE in 2023 gave me a different perspective.
Suddenly, many of the conversations I had been having with clients became much more relevant to my own life.

Moving country changes more than your address.
Moving country changes more than your address.
Moving country changes
more than your address.
Your income can change. Your tax position can change. Your priorities change and, often, your plans for the future change too. You might be living in Dubai while still having UK pensions, investments and property.
Your assets may be spread across several countries. You may have a family to provide for and no certainty about whether you will eventually remain overseas, return to the UK or retire somewhere completely different.
Your income can change. Your tax position can change. Your priorities change and, often, your plans for the future change too. You might be living in Dubai while still having UK pensions, investments and property.
Your assets may be spread across several countries. You may have a family to provide for and no certainty about whether you will eventually remain overseas, return to the UK or retire somewhere completely different.
Your income can change. Your tax position can change. Your priorities change and, often, your plans for the future change too. You might be living in Dubai while still having UK pensions, investments and property.
Your assets may be spread across several countries. You may have a family to provide for and no certainty about whether you will eventually remain overseas, return to the UK or retire somewhere completely different.
Creating the Kind of Financial Advice I Believe In.
Creating the Kind of Financial Advice I Believe In.
Creating the Kind of Financial Advice I Believe In.
After more than a decade working within financial services, I wanted to create something that felt much more personal.
Working directly with clients over the years has allowed me to build some incredibly strong long-term relationships.
When somebody trusts me with their retirement, investments or their family's financial future, I take that responsibility seriously.
Retire on your terms
Retire on your terms
Financial freedom might mean retiring at 55.
Financial freedom might mean retiring at 55.
Build for your family
Build for your family
It could mean funding your children's education or protecting family wealth.
It could mean funding your children's education or protecting family wealth.
Create choice
Create choice
It could mean purchasing property, returning to the UK or retiring overseas.
It could mean purchasing property, returning to the UK or retiring overseas.
Retire on your terms
Financial freedom might mean retiring at 55.
Build for your family
It could mean funding your children's education or protecting family wealth.
Create choice
It could mean purchasing property, returning to the UK or retiring overseas.
More than investment returns.
More than investment returns.
Of course, investment performance matters. But I believe financial planning is about much more than a percentage on a statement.
It's about creating options. It's knowing that if your circumstances change, you have a plan. It's knowing that your family is protected.
Create options
Plan for change
Protect what matters

More than investment returns.
Of course, investment performance matters. But I believe financial planning is about much more than a percentage on a statement.
It's about creating options. It's knowing that if your circumstances change, you have a plan. It's knowing that your family is protected.
Create options
Plan for change
Protect what matters


Built for the long term.
Built for the long term.
I've always believed that the best adviser-client relationships are built over years, not transactions.
Life changes. People move countries. Careers develop. Families grow. Markets rise and fall. Retirement plans change.
Understand
I take the time to understand your circumstances, goals and priorities.
Plan
Your financial plan should evolve as your life changes.
Built for the long term.
I've always believed that the best adviser-client relationships are built over years, not transactions.
Life changes. People move countries. Careers develop. Families grow. Markets rise and fall. Retirement plans change.
Understand
I take the time to understand your circumstances, goals and priorities.
Plan
Your financial plan should evolve as your life changes.

What you can expect from me.
What you can expect from me.
What you can expect from me.
Personal advice · Clear explanations · Long-term relationships
Personal advice · Clear explanations
· Long-term relationships
I don't believe financial planning needs to feel intimidating or unnecessarily complicated.
You should understand where your money is, why it is there, what you are paying, and how your overall strategy is helping you move towards the life you want.
01 Where your money is
Understand what you have and where it is held.
02 Why it is there
Understand the purpose behind your investments and pensions.
03 What you are paying
Have clarity over the costs associated with your financial arrangements.
04 What your money is designed to achieve
Understand how your investments and pensions fit into your wider financial goals.
05 How your strategy is moving you forward
See how your overall financial plan is helping you work towards the life you want.
01 Where your money is
Understand what you have and where it is held.
02 Why it is there
Understand the purpose behind your investments and pensions.
03 What you are paying
Have clarity over the costs associated with your financial arrangements.
04 What your money is designed to achieve
Understand how your investments and pensions fit into your wider financial goals.
05 How your strategy is moving you forward
See how your overall financial plan is helping you work towards the life you want.
Ultimately, wealth isn't simply about accumulating more. It's about what that wealth allows you and your family to do.

There isn't one definition of financial success.
My job is to understand yours.
There isn't one definition of financial success.
My job is to understand yours.
Let's start with a conversation about your goals, circumstances and what you want your wealth to achieve.

There isn't one definition of financial success.
My job is to understand yours.
Let's start with a conversation about your goals, circumstances and what you want your wealth to achieve.
My Story
I started my career in the UK private investment sector in 2014. Since then, I have worked with individuals, families and high-net-worth clients at very different stages of their lives, from building investment portfolios to planning for retirement and protecting family wealth.
My own move from the UK to the UAE in 2023 gave me a different perspective.
Suddenly, many of the conversations I had been having with clients became much more relevant to my own life.
Financial planning has always been personal to me.
Financial planning has always been personal to me.
My Story